Blue Train Marketing blog: Why a unique product isn’t essential for a distinctive brand

The rise of social media and digital marketing has created the opportunity for businesses to promote themselves to huge audiences. The flip-side of this is that it has become increasingly difficult to stand out from the crowd. With so much noise and competition, you need to have an edge. One important way to do this is to ensure your brand and messaging are distinctive.

Read the rest of Samantha Price's blog here