Compass Plus blog: Loyalty and banks: a marriage of convenience?

The results of a survey released by Valassis this week revealed that almost a third of US consumers don’t feel any loyalty to their bank, with 10% of respondents planning to switch their bank within a year. If we compare this to the UK, where consumers are more likely to get divorced than switch bank, the apparent disparity in loyalty across the pond is interesting to note, however, is it all smoke and mirrors?

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