Conversational Commerce primed to be the next digital frontier, says Mastercard study

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For consumers, increased trust and ease of use are key to driving mass adoption of Conversational Commerce and unleashing its potential

June 4, 2018 – Mastercard today reveals the insights from its research into the opportunities and challenges of Conversational Commerce. In its report – Is anybody there? Giving Conversational Commerce a voiceMastercard reveals that consumers value convenience above all else and meeting their expectations is key to driving mass adoption of Conversational Commerce.

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