The way consumers spend, receive and save money has changed so drastically over the past decade that legacy banks are struggling to keep up. Things are moving at such a rapid pace that by the time a bank rolls out a “modern” banking proposition, it may already be outdated. Therefore, to future-proof the banking experience, banks should start with the mobile phone. Below are some tips on how to get it right:
User experience is a key factor that can make or break an app. Ease, efficiency, and speed are essential and mobile offers the perfect medium to deliver these facets. An app should be simple and streamlined; we are constantly on the go and banking is less an occasion than an activity now. Therefore, the best apps have a mobile-first mentality, providing a logical and simply designed path to follow. There is very little extraneous “noise” – the app focuses on the task at hand.
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