Entersekt – Friction: Friend or Foe?

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Thanks to our friends at Urjanet and Entersekt for contributing to this piece.

For many years now, friction at any stage of a transaction cycle has been somewhat taboo, and not without reason. Friction during the identity verification stage can lead to lower conversion rates and higher transaction abandonment. Once consumers are onboarded, anything less than a seamless experience threatens retention rates.

Read more here.

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