Entersekt – Social media payments: An ally or adversary of banks

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In an effort to capitalize on increased levels of user trust and engagement, the last three to four years have seen social media giants, such as Facebook, and Snapchat, actively tap into the growing trend of social media payments. Aside from using these platforms to directly interact and share content with friends, millions of people now utilize their social platforms of choice to pay for goods and services or transfer money to one another.

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