The Chargeback Company reveals how to avoid false economies of peak sales days

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Once again, the seasonal period came and went in the blink of an eye. Initial figures suggest that, while it wasn’t quite the shopping nirvana merchants had hoped for, it was still a boom to sales performance, with UK consumers spending 515 per cent more online on Black Friday compared to the average Friday in 2017. Meanwhile, retail sales from 1st November through Christmas Eve were up 4.9 per cent over last year, according to data from Mastercard SpendingPulse.

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