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Visa Europe report – UK well-prepared to meet demand for personalised shopping

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Social media and smartphone adoption make the UK market one of the most revolutionary in Europe and the most prepared for tomorrow’s shoppers, according to the new Future of Retail Report from Visa Europe. The research reveals that the UK ranks second in Future of Retail Market Readiness score among 10 of Europe’s biggest retail hot spots, and is ready to welcome the next generation of shopping where online personalisation will merge with the in-store experience. Meanwhile Visa Inc has announced that it will acquire Visa Europe to further extend Visa’s payment leadership. Read more here.

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