For Good Causes

For Good Causes connects brands, consumers and charities around a common theme – empowering generosity.

We enable:

consumers to donate in new ways including the release of high value non cash assets – for example the >£7bn of unused loyalty points, miles and cashback in the UK.

brands to drive engagement by integrating their CSR and business growth strategies, empowering their customers to support the individual charities closest to their hearts

charities to tap into the digital donation market and promote new ways for their supporters to engage, whilst accessing brand new sources of funding.

Under For Good Causes’ Generosity Mark, a collective of retailers and charities are empowering generosity by enabling and promoting new ways for consumers to donate to the charity of their choice without always needing to dip into their wallet.