We are what we do. It’s that simple. People want a bank that puts their interests first and helps them get ahead. A bank that is there for them, wherever they are and whenever they need it. We’re setting the standard for genuinely great customer service. Our people think proactively, and feel personally responsible for doing great things for our customers. We’re well on the way to being a smaller, simpler and smarter bank focused on our 12 million customers in England and Wales. We’re listening to their individual needs and taking action to create value. How are we doing it? We have smart people with the right knowledge to offer personal and attentive service with our customers’ best interests in mind. It’s important that we think of our people too, because it’s their dedication and attentiveness that allows us to serve customers well. That’s why we’ve created a lively, inclusive and rewarding place to work. We listen. We act. We go beyond expectations


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