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Paysme empowers small business communities through mobile payments and m:commerce, helping micro merchants save time, make money and grow. Paysme targets specific sectors where they have deep knowledge and relationships, with common characteristics including cash to card transition, community based and where regulatory or consumer behavious is driving change. Specific industry apps offered by Paysme include cab:app for licensed taxi drivers and Marketti for market, street food and festival traders. Services being delivered via the apps include mobile payments, bookings, e-commerce, insurance, fuel cards, digital banking and mobile phones – offering micro merchants one focused solution to help efficiently manage their business.